• Entrepreneurship

    What is a niche and why you need one

    First of all what exactly is a niche? A niche is a focus on a particular segment of a broader market. It’s choosing to serve a particular set of customers. Once you have identified your niche you will have to narrow your niche down and get very specific. The more specific you are the more you are then able to specialize in that specific niche and establish yourself as an expert. It is also how you differentiate yourself from your competition. Some niches are more lucrative then others and some are more saturated. If you attempt to serve everyone you will end up serving no one. When you try to…

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